Investing differently
Supporting your growth journey.
B & Capital is an active and independent investor supporting ambitious SMEs in their growth projects.
Our mission: to act as a catalyst for their transformation — sustainably.
OUR APPROACH
Accelerating growth
and transformation
for SMEs.
B & Capital supports SMEs in their growth and transformation projects — either as a majority or minority shareholder — working closely with their leadership teams. In partnership with Roland Berger, B & Capital helps ambitious SMEs deliver on their development plans and unlock their full potential.
What they say about us.
Leaders from both current and former portfolio companies share their views on the strength of our value proposition — and what it has helped them achieve.
A sustainable and responsible investment approach.
Because we believe that environmental, social, and governance (ESG) considerations are key drivers of long‑term value creation, we support every portfolio company on its sustainability journey.
NEWS
News & expert insights.
Paris, March 17, 2026
B&Capital announces the international expansion of the SSM Group, a portfolio company of the RB Capital France 2 fund since March 23, 2023, through two strategic transactions: a majority stake acquisition in the American company SME and an equity investment in the Australian company MI Global Partners, alongside their founders and management teams.
These acquisitions mark a decisive milestone in SSM’s international development and strengthen its presence in two strategic regions for the global sports and entertainment industry.
About SME (United States)
Based in North Carolina, SME (Specialized Marketing Experiences) specializes in experiential marketing and brand activation. The company designs and operates premium hospitality spaces for brands at major events:
- NFL games
- Motorsport competitions
- Cultural and music festivals
Active across the entire United States, SME will be involved in particular in activation programs tied to the upcoming FIFA World Cup, hosted across the United States, Canada, and Mexico.
About MI Global Partners (Australia)
Founded in 2001, MI Global Partners is a well-established Australian consulting firm recognized for its expertise in complex event project management, particularly in sport.
- Operations in more than 30 countries
- Participation in every Summer Olympic Games since Sydney 2000
- Offices in Sydney and Brisbane
- B Corp certified company
This transaction durably strengthens SSM’s presence in the Asia-Pacific region and in the world of major global events.
Objectives of this dual expansion
- Accelerate the internationalization strategy of the SSM Group
- Strengthen expertise in sportainment and brand activation
- Build a solid platform in the United States and Australia
- Support major sporting events over the next ten years across these continents
- Acquisition
Paris, February 4, 2026
We are proud to announce that Humanskills, one of our portfolio companies, has been awarded the B Corp™ certification — one of the most rigorous labels for social, societal, and environmental impact.
Humanskills is now the second B & Capital portfolio company to join the B Corp™ community.
This recognition reflects the team’s long‑term commitment and highlights the progress pathways we strive to foster across our portfolio.
Congratulations to the entire Humanskills team on achieving this major milestone.
- ESG
Paris, January 28, 2026
After five years of partnership, B & Capital and the management team of Phase Neutre (123 Elec), led by Michel Chavès, have finalized the sale of the group to Siparex Midcap as part of a majority LBO transaction.
A leading player in the online distribution of electrical equipment in France, 123 Elec has established itself as a reference platform, supported by strong double‑digit organic growth, nearly 400,000 orders per year, and a highly efficient digital infrastructure. Between 2019 and 2025, the group’s revenue increased from €43 million to over €90 million, confirming the robustness of its business model and the momentum achieved under B & Capital’s ownership.
Alongside its new investors, 123 Elec will continue its development, notably by strengthening its B2B offering, upgrading its digital tools, and exploring opportunities for external and international growth.
- Exit
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