DWS partners with B & Capital to accelerate its growth

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Paris, December 18, 2025

DWS announces the entry of B & Capital into its shareholding structure as a cornerstone investor. This transaction marks a key milestone in supporting the Group’s growth, strengthening its international positioning, and diversifying its markets.

About DWS

Founded in 2017, DWS specializes in laser engraving and has established itself as an innovative player in the luxury sector thanks to its technological solutions and expertise.

  • 2025 revenue: primarily generated with luxury brands
  • Team: committed international workforce
  • Footprint: Europe, the Americas, Asia
  • Products & services: ultra‑personalization solutions, SaaS data analytics platform

 

Objectives of the partnership

  • Accelerate growth in France and internationally
  • Diversify target markets
  • Strengthen organizational structure and enable key managers to become shareholders
  • Consolidate DWS’s position as a strategic partner for prestigious luxury houses

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