Paris, March 23, 2023
Sport Solutions Makers welcomes B & Capital as a cornerstone investor to support a new phase of development. This transaction aims to accelerate the Group’s growth, strengthen its multiservice expertise in sports, and support its consolidation strategy in a dynamic and rapidly professionalizing market.
About SSM
SSM is a leading player in the design, organization, and coordination of sporting events in France and internationally. The Group offers a comprehensive multiservice, multisport range of solutions for clubs, federations, leagues, local authorities, venues, and media companies.
Key figures
- 350+ sporting events supported in 2022
- €40 million in revenue in 2022
- 100 employees
- 4 areas of expertise:
- Event consulting and organization
- Travel management
- Training camp organization
- Brand activation and large-scale visual / LED solutions
Objectives of the transaction
- Accelerate both organic and external growth
- Capitalize on opportunities tied to major upcoming sporting events
- Structure the next phase of development
- Drive consolidation in a highly fragmented market
